Because You Can Blog, Doesn't Mean You Should

Every business owner is told you must have a website; you must be on Facebook; you must Tweet and you must blog.

Your website is a virtual representation of your business. Everything about it is a reflection of how you want your business to be perceived.

Facebook is a thumbnail extension of that image and Twitter is regularly updated sound bytes that keep your customers apprised of news and where to find the related detail.

A blog is a platform to educate, inform, entertain or amuse your readers. You can do all of these things regardless of your business. But let’s be honest, some of us do not have the time to commit to regular blog updates. And if we are going to be really honest some of us still live in fear of the seventh grade teacher who assured us we should never write anything but a check.

A blog is important. It is a way to educate your customers, inform them of new trends and if you have the knack to amuse and entertain them as you would favorite guests at a dinner party.

You can be the best in your field but that does not mean you would design your website, sketch your logo or layout your ad content. If you do not have the time or feel it is the best use of your time to make each of the components of your business to be the best consistent image of your brand and message, there is a simple solution. Define an update schedule and hire someone who can help you achieve a consistent, professional image of your business including the regular composition and update of blog entries. Let a writer, compose your blog entries. You can have editorial control while you can be confident that your site is update at regular intervals with professional posts that provide the best professional image for your message.

Strategy vs Tactic

Are you running your business with a strategy in mind or following a bunch of to dos that really come down to tactics? We often face every day doing what we must do to get the job done. To do that we often operate tactfully, completing tasks that get us through the day. A strategy makes us more thoughtful as to the who, what, where, when and why; often dictating the tactics to make the strategy successful.

I like to work with clients on their strategy. The most important thing to understand is who you want to be and what you want to accomplish with your business. From there you can assign the how you do it, when you do it, and why you do it.

If you are confused about Strategy vs. Tactics let Little Harbor Technology know. We will gladly help you lay out a plan that accomplishes all of your goals and in the right order. LHT offers business solutions with a particular emphasis on website, graphic design, database design, and social media planning. With the right strategy we can make you more profitable and work less hard.

The Worst Client

Is it ironic that I am little harbor's worst client? I am sitting here, in front of my computer, looking for ways to improve/contribute to designs for a new endeavor of my husband. It is reminding me of the pain it took to get to the new LHT site. A2 came to me with design after design after design. I kept putting her and the process off because nothing was speaking to me. The delays worked though and we got to a place where I am quite happy with our new website.

Now, however, we are dealing with a very real deadline. A marketing piece will be hitting the mail on Monday, November 30th and the website must be up to support it. We have made it to a place that I am OK with but not loving. My husband is ok with it as well. But OK isn't love. So I sit here watching DVRed episodes of Glee playing with color and concept hoping to give better feedback to A2 but in reality it will probably all just irritate her.

I guess the good news is we are close. Additional good news is it will be good. And the better news is that nothing is permanent and can be updated at will when the timing is right.