Perfection

Does Perfection exist? Depending on your definition, of course. Here are some things that come to mind for me. My grandmother's rice pudding or macaroni and cheese; my mom's pink topped cup cakes; Dan's lobsters; Lola's tail wagging; a child laughing; a blooming dahlia; a Colin Page painting; a voice saying "i love you Auntie Amber"; a meal prepared with love; a logo that hits the mark. Perfection isn't easy and it shouldn't be strived for. To try for perfection is almost aiming at failure, to make perfection without it being the goal, may be possible.

As a firm offering design, to make a client happy and have them hark "perfection" is incredibly rewarding. More so than I could have realized. We work very hard for our clients but are always pleased when we hit it out of the park. So we continue to strive... to hit perfection. Knowing we won't always hit it, but be so pleased, for our clients, when we do.