Do you know what is a major and immediate turn off to your website? Dated material. Whether an old copyright date, i.e. (C) 2008 or your last blog posting is from 6 to 18 months ago. If someone lands on your website, no matter how interested they are in your service, product, or information, they will immediately be turned off thinking your site is old and out of date. Be sure to keep your site fresh. Quarterly reviews at minimum are good. Be in control to make changes to date references or work with your webmaster for changes. Stay on top of blog entries. Be an expert in your field. Write what you know and bring more interest to your website through your knowledge.
How is week old bread? Stale! How is an old or seemingly old website? Stale! Keep it fresh. Update it. Make it your priority.
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