What is in a Color

Color and like or love of color is so subjective. But we can agree that certain color works for websites and certain colors don't. I am on a color path for a client that has a "cool" logo (in terms of color) but wants a warm color palette for the website. So in doing a little research I came across the following from a website: http://www.pepfx.com/

Food for thought...

red - strength, boldness, excitement, determination, desire, courage

orange - enthusiasm, cheerfulness, affordability, stimulation, creativity
yellow - attention-grabbing, comfort, liveliness, intellect, happiness, energy
green - durability, reliability, safety, honesty, optimism, harmony, freshness
blue - depth, stability, professionalism, loyalty, reliability, honor, trust
purple - power,nobility, luxury, mystery, royalty, elegance, magic
gray- conservatism, traditionalism, intelligence, seriousness
brown - endurance, relaxing, confident, casual, reassuring, earthy
black - elegance, sophistication, formality, strength, mystery
white - cleanliness, purity, newness, virginity, peace, innocence, simplicity