The annual business expo is on the horizon. Local businesses will be on exhibit at the Samoset on May 26, from one in the afternoon to seven in the evening. Whether you are an exhibitor or an attendee there are key ways to maximize the experience. As an exhibitor you want to be sure to do the following:
- Look your best;
- Have adequate booth staffing for the entirety of the event;
- Have adequate booth staffing for the entirety of the event;
- Commit to speak to every person who approaches your booth;
- Deliver a consistent, unified message regarding your business;
- What are the three images you want your visitors to walk away with;
- What are the three things you want to know about each visitor;
- Identify the type of visitor:
- Possible Customer
- Possible Business Alliance
- Possible Networking Opportunity
- Follow-up with each visitor
- Handwritten note
- Phone Call
- Capture visitor data in your database, Constant Contact, etc; and
- Schedule regular follow-ups including a reminder sixty days prior to next year’s expo to stop by and see you.
Visitors have the option of a precursory walk through of the event, stopping only long enough to pick up a giveaway. However, if this is your normal pattern we encourage you to give the expo and its exhibitors a few minutes of your time. Consider the following:
- Visit any booth that has the remotest interest to you;
- Introduce yourself and your business;
- Identify the possible relationship to your business:
- Possible Vendor
- Possible Customer
- Possible Business Alliance
- Possible Networking Opportunity
- If any of the above offer to follow-up in the next ten days;
- Capture the businesses information in your database, Constant Contact etc.; and
- Communicate with them and follow their business fan page in Facebook.
Whether you are an exhibitor or a visitor, remember to get the most from the expo. You will garner the most value from it if you treat it as an interactive rather than a passive or reactive event. Learn about the businesses in our vibrant community. Put faces with names. Network. You never know how it might benefit you or one of your customers in the future.
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